Downward product line stretching
WebOreos (original product) are a question mark in the BCG matrix downward product line stretching modifying the product in the maturity stage of the product life cycle target … WebJun 18, 2024 · Line stretching Line stretching occurs when this range is lengthened. This stretching could be upward, downward or both ways. Most of the companies have range of products in its existing product lines, like Videocon has a range of TVs in its product line, right from budget TVs to premium TVs. Videocon entered the market targeting elite …
Downward product line stretching
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WebThe company can extend its product line down-market stretch, up-market stretch, or both ways. Down-Market Stretch A company positioned in the middle market may want to introduce a lower-priced line for any of the three reasons: 1. The company may notice strong growth opportunities as mass retailers such as Wal-Mart, Best Buy, and others … WebWhen a company lengthens its product line beyond its current range, it is _____. A) product line filling B) product line stretching C) product mixing D) increasing product depth E) building brand equity. 42) A _____ consists of all the product lines and items that a particular seller offers for sale. A) product mix B) brand line C) consumer mix ...
WebThe third level of a product that product planners consider is a (n) ________ around the core benefit and actual product that offers additional consumer services and benefits. A) augmented product. B) brand equity. C) brand extension. D) industrial product. WebStudy with Quizlet and memorize flashcards containing terms like The most appropriate strategy for a firm that wants consumers to see it as a specialist with a clear, specific position in the market is a(n) _____., A firm that plans to use a(n) _____ will add higher priced, higher quality items to its product line., Which of the following is NOT an option …
WebJul 22, 2009 · Downward Product Line Stretching. it is the way you add items at the lower end. This way your company or brand try to avoid to lost brand image of the upper one. … WebA company can increase the length of the product line with three product line stretching Methods; Stretching Upward: Targets product for a higher level and higher-priced market segment. Stretching Downward: …
WebDownward stretch offers items to lower end of the market. Upward stretch introduces items to high end of market. Two-way stretch extends the line both upward and downward. Product Line Filling. This adds items within the existing product range of the line. Product Line Decisions This CTR relates to the material on pp. 255-257.
WebA) cannibalization B) downward line stretch C) upward line stretch D) two-way stretch E) filling-out strategy A) cannibalization Whenever a product line or a product family is extended, there is a risk of ________, which occurs when sales of an existing brand decline as the firm's current customers switch to the new product. towne lake community woodstock gaWebLine Filling. Adding more products to an existing product Line in order to leave no gaps into which competitors might move. When product lines are increased by moving up or down market to attract new customers, the process is sometimes called line stretching. Rate this term. +1 -1. towne lake custom homesWebTwo-Way Stretching introducing new products into a product line at both the higher and lower priced ends at the same time. See Downward Stretching; Product Line … towne lake cypress ice creamWebSep 29, 2016 · Product line stretching Down Market product line stretching. This type of Market stretch is observed when a brand is … towne lake cypress fishingWebJan 18, 2024 · Marketing Mix: Product. line stretching occurs when a company initially establishes itself at the high end of the market and later on stretches it’s line … towne lake cypress bodyWebfilling-out product. limited-line product. upward product line stretch. two-way product line stretch. 2.The average price Xerox charged when it introduced the first stand-alone fax machine was $12,700. This premium price was a way for Xerox to recoup some of the research and development costs that went into production. Xerox used _____. a trial ... towne lake cypress boardwalkWeb-occurs when a company lengthens its product line beyond its current range-company can stretch its line downward, upward, or both ways-A reason for downward product line stretching is to plug a market hole that would attract a potential competitor-the reason for upward product line stretching is to add prestige to the current product. towne lake dental group pooler ga